Cultural Sensitivity Training Diversity Training

How Businesses Lose Millions When They Ignore Cultural Sensitivity Training

Comments (1) Cross-Cultural Training, Cultural Sensitivity Training, Diversity, Diversity Training, Global Citizen


Cultural sensitivity training, as I shared earlier, is the need of the hour. In that post I highlighted how a brand can impart training on culturally awareness and sensitivity.

If you’re a stakeholder in a brand, a global business owner,  or an entrepreneur wanting to spread your wings to lands far and wide, you need to pay attention to this post.


Because I’m discussing how a business can literally lose millions of dollars and also their reputation by ignoring cross-cultural differences.

Differences so subtle that they can get unintentionally overlooked.

Differences that can be the reason a product may never see the light of day in a particular country.

Differences that can lead to a brand being perceived as ignorant and callous.

Cultural sensitivity is about recognizing diversity and paying attention to cultural norms in countries or regions other than your own.

Smart, savvy business owners and entrepreneurs recognize the importance of respecting the diversity of their client base.

Read how your brand can lose millions {and face!} by ignoring cross cultural awareness.

Cultural Sensitivity Training Diversity Training


I’m a believer in leading by example, whether it’s teaching my daughter table manners or a brand about cultural etiquette.

On that note, here are examples of how ignoring cultural differences can cause a business to lose deals, money and reputation:

Kellogg’s had to rename it’s popular Bran Buds cereal when it launched in Sweden because the name roughly translated into “Burned Farmer.” Not a positive connotation at all.

Pepsi launched the “Come alive with Pepsi” campaign in Taiwan, not realizing that it translated into “Pepsi brings your ancestors back from the dead.”

Wearing “business casual” to a meeting with Arab delegates can send the message that you aren’t respectful or serious about business.

Being direct and placing demands straight up with Japanese investors can lead to a cutoff in communication, as the Japanese prefer first establishing a relationship and then talking about details.

Ignoring religious sentiments as with the Hollywood Buddha movie incident is also a surefire way to offend and hurt your customers while harming a brand’s reputation and bottom line.

Are you ready to ensure that your next product launch or foray into global waters doesn’t miss the cultural responsibility mark?

Let’s talk.


One Response to How Businesses Lose Millions When They Ignore Cultural Sensitivity Training

  1.' Neda says:

    Great topics and a wealth of information Nasrine!

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