Zen & The Art Of Customer Loyalty
“Zen” is one of those words that conjures up different meanings for different people. It’s a word that also frequently resonates visually and emotionally when one hears the word.
Generally, ‘zen’ is considered a state of mind; a complete state of focus that weaves together thoughts, actions and body. Is your business or brand in a state of zen when it comes to customer loyalty and customer service?
Imagine, if you will, applying the total focus of zen and incorporating that state into the philosophy of your employees and ambassadors when it comes to your business and brand.
What would happen if everyone at your organization was on the same page about how to interact with customers? What if their state of mind of total focus and belief in your product naturally flowed to your clients and potential clients? What a reassuring thought.
The first step in achieving this state of bliss for your organization is to assure that your employees are 100% invested in and believe in your brand, message and services. What good is customer loyalty if you don’t have loyalty from the people that you trust with your vision? Zen emphasizes the benefits of others within the teachings~when you’re zoning in on the ultimate state of mind for your organization, don’t forget about the people around you.
Henry Ford once said, “It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” Your employees are typically the individuals that act as the liaison between your income and your bottom line. I cannot express enough how very important it is to assure that they are happy and vested as well.
How does one achieve this state of zen within their organization? How do you assure that your employees are sending out positive vibes into the world on your behalf? I’d love to talk to you about this!
After all, as Buddha said, “It is you who must make the effort. Masters only point the way.” Lead your employees down the path of customer loyalty today.