Global Business

Cross Cultural Branding: Is Your Brand On Track?

Comments (0) Cross Cultural Branding, Cross Cultural Business, Global Business

Marketing 101: Know Your Audience. You need a complete understanding of your market across the globe: this means messaging micro in a macro world using cross cultural branding. The rise of the internet meant the fall of products being limited...

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Cultural Sensitivity Training: Appreciating Diversity In The Workplace During the Holidays

Comments (0) Cultural Sensitivity Training, Diversity Training, Global Business

With the festive season right around the corner, here’s a thought… This year, assess how your business focuses on celebrating diversity and inclusiveness. Cultural Sensitivity Training: A Key to Diverse Holidays   "People of different religions and cultures live side by...

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5 Cultural Sensitivity Mistakes No Brand Should Ever Make

Comments (0) Cross-Cultural Training, Cultural Sensitivity Training, Global Business

  Cultural Sensitivity: The art and science of being sensitive and aware of other cultures so as a brand you don’t stomp on feelings, values, emotions and beliefs. I’ve already shared why cultural sensitivity training is the need of the hour. Today...

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