Cross Cultural Business

Cyberculture & Netiquette: Does Internet “Culture” Exist?

Comments (0) Cross Cultural Business, Cross-Cultural Training, Cultural Sensitivity Training, Cyberculture, Education, Global Citizen, Netiquette, Online Manners, Uncategorized

In 1973, cultural studies scholar Stuart Hall created the encoding/decoding model of communication to explain the way we produce and consume the media. He theorized that audience members relied on their social contexts—race, gender, and sexuality, for instance—to “decode” messages...

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Cross Cultural Branding: Is Your Brand On Track?

Comments (0) Cross Cultural Branding, Cross Cultural Business, Global Business

Marketing 101: Know Your Audience. You need a complete understanding of your market across the globe: this means messaging micro in a macro world using cross cultural branding. The rise of the internet meant the fall of products being limited...

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