January, 2016

Cross Cultural Branding: Is Your Brand On Track?

Comments (0) Cross Cultural Branding, Cross Cultural Business, Global Business

Marketing 101: Know Your Audience. You need a complete understanding of your market across the globe: this means messaging micro in a macro world using cross cultural branding. The rise of the internet meant the fall of products being limited...

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Cultural Sensitivity Training and the Solopreneur

Comments (0) Cross-Cultural Training, Cultural Sensitivity Training, Diversity Training, Entrepreneur

  Cultural sensitivity training and awareness aren’t meant just for the big brands. Solopreneurs and entrepreneurs also need to ensure that their marketing and employee relationships are just as culturally sensitive as the big players. Whether it's the product you launch or...

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